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Jan 26

Do Words Still Matter?

 At the start of the new year, marketers are flooded with lists predicting the most important industry trends. Most of these lists include adapting and integrating new technology to make digital marketing a more effective component in your media mix. The impact of the various new...

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Sep 22

What to Do When the News is Really Bad?

Clean House and Man Up   

On September 15, 2015 eight days after Oscar Munoz was named President and CEO of United Airlines he sent an email to all United Mileage Plus members. In this letter to customers Munoz committed to three things he considers critical to any business:


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