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Our creative messages surprise and engage people
Our marketplace agility delivers optimal results
Our strategy is driven by consumer insight

The NorthStar Strategies creative team spearheaded a major creative strategy assignment for the Wharton MBA Program for Executives.  This strategy work encompassed the development of eight different brand strategies for testing and evaluation. Each creative strategy was translated into a recruitment campaign to demonstrate the pool-out potential of each concept.

The Dig Deeper campaign includes: a print ad, email blast, online banner ad, and website landing page.

 

Dig Deeper Print Ad

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Dig Deeper Email Blast

Wharton DIG DEEPER EMAIL BLAST 2012Alt

 

 

Dig Deeper Online Banner Ad

 

 

 

Dig Deeper Website Landing Page

 

Wharton DIG DEEPER WEBSITE 2012Alt

 

 

Smart Words

 

“Ideas and creativity still matter a lot, but they need to be connected to technology, consumer insights, and analytics.” 

Christopher Vollmer, Vice President and Partner, Booz & Co