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Our creative messages surprise and engage people
Our marketplace agility delivers optimal results
Our strategy is driven by consumer insight

The NorthStar Strategies creative team spearheaded a major creative strategy assignment for the Wharton MBA Program for Executives.  This strategy work encompassed the development of eight different brand strategies for testing and evaluation. Each creative strategy was translated into a recruitment  campaign to demonstrate the pool-out potential of each concept.

The Inspired Leaders campaign examples include: a print ad, email blast, online banner ad and website landing page. 

 

Inspired Leaders Print Ad

Wharton INSPIRED LEADERS PRINT 2012Alt

 

Inspired Leaders Email Blast

Wharton INSPIRED LEADERS EMAIL BLAST 2012Alt

 

 

Inspired Leaders Online Banner Ad

Wharton INSPIRED LEADERS EMAIL BLAST 2012Alt

 

 

Inspired Leaders Website Landing Page

Wharton INSPIRED LEADERS WEBSITE 2012Alt

 

Smart Words

 

“Ideas and creativity still matter a lot, but they need to be connected to technology, consumer insights, and analytics.” 

Christopher Vollmer, Vice President and Partner, Booz & Co