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Our creative messages surprise and engage people
Our marketplace agility delivers optimal results
Our strategy is driven by consumer insight

This series of direct mail postcards leverages the school's results in the  US News & World Report college rankings to position University of Detroit Mercy to prospective students.

 

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Alternate Headlines and Postcard fronts:

 

 

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Smart Words

 

“Ideas and creativity still matter a lot, but they need to be connected to technology, consumer insights, and analytics.” 

Christopher Vollmer, Vice President and Partner, Booz & Co