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Oversized postcards were mailed to a purchased list of highly targeted prospects. The postcards included a low-risk trial offer for non-users and a financial incentive for occasional users.

 

Eden PC 1

  

Eden PC 2F

 

 Eden PC 2B

 

 

 

 

 

Smart Words

"Make it simple.  Make it memorable.  Make it inviting to look at.  Make it fun to read."

Leo Burnett, Founder, Leo Burnett Agency