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These newspaper ads promoted a specific bank product. The ads used a checklist to assist prospective customers in evaluating Park National Bank’s product versus others offered by competing banks.

PNB Print Ad 96

 

  PNB newspaper ad 96

 

 

 

 

 

 

 

Smart Words

"Make it simple.  Make it memorable.  Make it inviting to look at.  Make it fun to read."

Leo Burnett, Founder, Leo Burnett Agency