Vinaora Nivo Slider

Appearing in the RedEye newspaper targeted to public transit riders, this ad announced a promotional sweepstakes and encouraged readers to sign up while they were reading on the train or bus using their smartphone to access the sweepstakes website with the QR code.

RTA CFW 96

Smart Words

"Make it simple.  Make it memorable.  Make it inviting to look at.  Make it fun to read."

Leo Burnett, Founder, Leo Burnett Agency